We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...

Xbox gaming consoles a need a new push and with the demand for the handheld segment booming, the brand needs a product soon.

Microsoft's Gaming CEO has said there'll be more Xbox consoles after the Xbox Series X/S, but don't expect a mid-generation ...