As AI agents prioritize efficiency over emotion, marketers should rethink loyalty strategies using structured data, pricing ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

Marketers need to choose brand partners wisely in order to avoid messy splits under the eye of a consumer who is more ...

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

Ad Age breaks down 13 job descriptions from agencies and production companies that have recently hired or seek to hire for AI ...

Today’s fractured video landscape means media planners are stitching together campaigns, but with the right structure, integrated strategy is possible.

Omnicom Group’s GSD&M will oversee creative, strategy, media, experiential and social duties for White Castle, with its first work expected in early 2026.

Publicis chairman and CEO Arthur Sadoun discusses why the holding company is raising its guidance for the year, the perception of the advertising industry and more.

Marketers should shift from campaign-led approaches to brand-led, cross-functional experience design to win with both human ...

Overdrive Creative Director Ryan Weaver joins the podcast to talk about removing stigma and increasing accessibility for the ...

Clients who want better agency work must prioritize honest communication, respect and self-awareness to strengthen the relationship.

Brands can gain cultural relevance and consumer attention by acting fast on emerging micro-moments instead of relying on long-term seasonal campaigns.