DirecTV launched a new FAST service called MyFree DirecTV. FAST networks are growing in popualrity as SVOD subscriber grwoth slows and cord cutting is not slowing down.

The service comes with more than 70 free ad-supported streaming TV channels, as well as thousands of on-demand titles. DIRECTV is continuing to diversify its product offerings as it adapts to the evolution of the video marketplace.

According to Forbes, the MyFree DirecTV service is entering a crowded ad-supported streaming TV market, with more than 650 services on offer in the U.S., since at least 2022. Forbes noted that nearly 5% of streaming is done via free platforms like Tubi, the Roku Channel and Paramount's Pluto service.

Hoping to tap into the fact that one in four U.S. consumers are now viewing free curated video services daily, DirecTV is working with programmers like A&E, Fox, Lionsgate, Scripps and others to distribute an lineup of popular FAST (free ad-supported streaming TV) channels on MyFree DirecTV.

Sign-ups for the FAST service launch on Roku start today and will be available across Amazon Fire, Android and Apple devices this week, as well as via the DirecTV app The post MyFree DirecTV Launches With Over 70 FAST Channels appeared first on TheWrap.

By Phillip Swann The TV Answer Man –Follow me on X. Former editor of Satellite DIRECT magazine. Reported on DIRECTV for 30 years. DIRECTV today officially launched a free ad-supported streaming service called MyFreeDIRECTV.