We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...
Microsoft’s gaming chief, Phil Spencer, has confirmed that the company is exploring the possibility of developing a handheld ...
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...
"I don't like expansions that are manipulative," he says. "I want it to have a unique point of view. I don't want it to be, ...
The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.
Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.