The American Athletic Conference is rebranding itself as, simply, the American Conference as part of a wide-ranging effort it ...

The AAC is set to change its official name to the American Conference as part of a broader rebrand of the league.

The American Athletic Conference (AAC) is changing its name to "American Conference," or simply "American," as part of a rebranding effort. On Monday morning, several reports emerged that the league ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known simply as the American Conference -- or, more casually, the American. It also ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Memphis basketball is still leading the way in the AAC's scheduling efforts. But South Florida and some others are stepping ...

Big 12 Turns Heads by Reportedly Rejecting AAC Program’s Lucrative $200 Mill Offer originally appeared on Athlon Sports. The ...

The American Athletic Conference, which includes the University of North Texas (and, formerly, SMU) is rebranding to the ...

Tulane brought in a late addition to their quarterback competition that has been underway throughout the spring and summer.

The American Athletic Conference this week announced at the league’s media days in Charlotte, N.C., that it would be ...