Coldplay is reaping the benefits of an alleged cheating scandal that rocked the world and produced instant-classic memes. For the uninitiated, the seven-time Grammy-winning band's July 16 concert in Boston was the site of the infamous kiss-cam moment that went viral,

While people are hurt from the incident, these memes about the Coldplay kiss cam couple help soothe new wounds.

From baseball mascots mimicking the moment to couples re-enacting it live on kiss cams, the trend is sweeping concerts, sports arenas, and social media. Originally a meme-worthy clip, it’s now a pop culture juggernaut,