We’re in the final 15 hours of the Amazon Prime Day 2025 sales. At midnight tonight, all those slashed prices go back to their usual, sky-high RRP. This is Amazon’s biggest sales event outside Black Friday,

Independent businesses that sell goods through Amazon account for more than 60% of the company's retail sales. Some third-party sellers are expected to sit out Prime Day and not offer discounts to preserve their profit margins during the ongoing tariff uncertainty, analysts said.